August 27, 2009

A New Era in hats started by Spike Lee

So I was checking out this article on the New Era hat company in The New York Times. The general tone of the article was pretty somber, due to the economy... but there was some interesting stuff in there. I'll give you the Reader's Digest version:


  • New Era makes 72,000 hats a week or 7 every minute
  • Sales are down even for Yankees has
  • The Yankees logo takes 2,688 stitches/Florida Marlins takes 10,966
  • Spike Lee started the trend of multicolored team hats when he called New Era for a red Yankee hat in 1996, rocked the shit out of it and the world has never been the same again (Papoose, Pa-Poose)
Full article is here if you wanna check it out: Baseball Cap Maker Adjusts to Fit the Times

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